Raising Awareness Productions Blog

Estate Agents will move to be using online video content to get noticed or find themselves behind the competition.

Recently, Mr. J Gayes, a self-employed businessman from Chester, chose YouTube to market his three-bedroom holiday home in Powys, Wales.  The five minute video featured each room and gave extensive external views of the property.  But now research is showing property professionals are getting in on the act.  Central London estate agency James Pendleton has several videos on its website and Hamptons International is also experimenting with online video content to sell homes.

“A video, whether on YouTube or an agent’s website, or downloadable by prospective buyers on to their iPod, is a fantastic marketing tool,” said Charlie Wright, of BPM, a property marketing firm.  “Over the next few months we’ll be putting videos promoting up to 1,000 homes a month on YouTube.  Gradually, a culture will evolve.  People will see the site as a shop front.”

It’s not surprising, perhaps, that what the British are doing now, Americans did last year.  Diane Cohn, an estate agent in Reno, Nevada, started putting her own property videos on YouTube in summer, 2006.  ”For homes over $1 million, I engage a professional video production company to produce a mini-documentary,” she said.

Research shows British estate agents are now looking at video online as an authentic marketing tool to sell homes.

Raising Awareness Productions is a professional web video production company.

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