Video Production from Raising Awareness Productions

According to the latest research by Ad-ology 28% of small business owners are planning to use online web video advertising to market their companies in 2010. But in 2010, cost-effective web video advertising will also be a must due to the economic issues of 2009, and budgets being more stringently managed than possibly ever before.

The web has numerous advantages over traditional media advertising. Web video adverts can be highly targeted towards potential consumers, there are lesser restrictions on content(ie no watershed etc), costs are a lot lower and the successful conversion rate can be easily measured. It is no secret then why companies are abandoning highly expensive television advertising in droves and this 2009 BBC article shows that spending on online advertising overtook television for the first time. The public’s perception has changed too with regards to advertising. They are fully aware advertisers are trying to sell them something that might well not live up to the promise!

With an already resistant buyer mind-set, we believe the solution is simple. Communicate about your product or company with web videos that are totally factual and honest. This is the way forward because web videos produced by a professional web video production company can add that human touch, and significantly help you to appear more real and more honest.

It is a good time for honesty. People are looking to do business with people they can trust.